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Monday, June 06, 2016

Tiwa Savage: No Such Thing as Bad Publicity

Did Tiwa Savage pull a fast one on us?

Is this the same Tiwa Savage who was on video crying and lamenting the challenges in her life and marriage just recently?
The news of Tiwa’s marital struggles, allegations and counter allegations hit the airways like wildfire in harmattan season; it was the news on every lip and the latest video on every device, the trend had no end as the internet practically broke in half…..until the story dramatically changed.
In the last couple of weeks, it has been tweets upon tweets about her new song with WizKid and her RED album! And as if that was not enough, new captivating pictures have followed too, it is obvious all the mourning is over and the ‘Game Changer’ is back in business.


The Mavin first lady seems to have turned the tables, bringing to point again the lifelong adage that there is no such thing as bad publicity. It is no doubt a perfect time to launch an album with WizKid – who with Tiwa Savage are Nigeria’s King and Queen of Social Media.
Statistics show that her online followers increased during the saga, but while people expected to see more mourning and agonizing tweets; she used the platform to promote her brand.
Little wonder, Pampers, Pepsi, AP etc. with whom she has various juicy publicity contracts didn’t cancel her deal. Nice one Tiwa, you go girl! There is no such thing as bad publicity!

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